Insa-dong, located in Jongno-gu, Seoul, is a neighborhood that epitomizes traditional Korean culture and heritage. It is one of the most visited places by international tourists who are looking for an authentic experience in Korea. Along the main street, there are alleys that branch out and intertwine like a maze. Discover and explore the hidden wonders of traditional culture in places all around Insa-dong, including art galleries, traditional craft shops, antique art shops, traditional tea houses, traditional restaurants and cafes. Take a stroll around and you will come across eye-catching goods, such as traditional fans, calligraphic works, and Korean paintings, especially at Ssamzigil and Anyoung Insadong. Seoul designated Insa-dong has a street of traditional culture in 1988 and as the city’s first cultural district in 2002 to preserve the historic and cultural value of Insa-dong as well as promote and develop its special features. Moreover, Insa-dong has been designated to be a car-free street on the weekends, serving as a pedestrian-friendly cultural space for citizens.
Location: Insa-dong, Jongno-gu, Seoul