Ikseon-dong is the oldest hanok village in Seoul. It was created by Jeong Segwon, considered to be one of the first modern real estate developers in Korea, to establish a community of hanok architecture for the general public. Alleys in Ikseon-dong are lined with century-old hanok structures, manifesting the authentic feel and history of Korean architecture. As the saying goes, “Don’t judge a book by its cover”—while the exterior of the hanok buildings may look ordinarily traditional, their interior is modern and unique in their own way. Visitors of all age groups are sure to enjoy their hanok experience, sparking newfangled interest to teens and young adults as well as nostalgia to middle-aged and senior citizens. Newtro (new + retro) is sweeping across Korea and Ikseon-dong is at the center of attention with a wide array of establishments from unique cafes and restaurants to miscellaneous businesses, such as comic book stores, video rooms, stationery stores, flower shops.
Location: Ikseon-dong, Jongno-gu, Seoul